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30.9.12

ITAP LECTURE 1






PRINCIPLE 1 Draw, Work by Hand

Reflective Visual Journal



This key principle is about visual thinking. Putting ideas and concept on paper using drawing as a method to solve a problem.


Being a Photographer, the use of a pencil as a medium to draw my ideas in a journal is an unusual and almost fearful thought.  It has got the grey matter in my brain working I can almost hear it.  Until the idea was suggested I never realised that I do actually make notes and sketches of my ideas already.  Using text and small doodles is a normal everyday activity.  

It is not a piece of fine art and is not intended to be perfect. It is a creation from the mind, beaming the ideas down on to paper. It will be used to extract the ideas out to grow and expand into my work as a Visual Communicator.


The Reflective Visual Journal is a primary tool for any visual communicator. It is comparative to a sketchbook but not the same. It explores the Ideas you think of and lets your creative brain flow. It experiments with techniques, processes that differ. An RVJ is not digital and cannot be substituted by a computer, it must be drawn from the hand, as it enables you to create a link between your creative thoughts, your hand and your eye. Computers are limited to software programs and methods of printing, but with working by hand it is using pencils, paints or sticking paper or fabric or any medium to produce the ideas. The connection of these elements allows a much more thorough evaluation of the possibilities available.  It allows your creative brain to operate at its full potential.
As the RVJ is for my own personal use, my ideas and thoughts are not up to be judged critical or otherwise, letting me have a more comfortable approach to my work.

We must utilize both sides of our brains to enable successful ideas and thoughts via our Reflective Visual Journals. Whilst one side of the brain is creating the other side can evaluate the ideas into comprehensible visual communication.
Da Vinci



Da Vinci used his sketches to.... 




 inspire and .... 



develop his ideas....




















Charlotte Trounce
Lizzie Finn
Lizzie Finn


Principle 2 

Utilise Your Creative Brain




There are two halves to every brain, the left and the right and they both work in different ways

The right side of the brain is the more creative of the two being described as, curious, sensitive, experimental, and playful, quite child like. By utilising the right brain and experimenting with technique, alternative medias, styles of working, ideas can be released that may not have been previously come across. An idea that you stumble across could end up being the best ideas you have ever had.

The left-brain is systematic and can be described as organising, measuring, editing, selecting and arranging. It is just as important as the right brain. Even artists, require the ability to switch between both sides along with both styles of working. Analysing your sketches or doodles after you’ve drawn them or making sure that what you’re doing is not just random, that there is a theme for what it is that you are doing.  It makes you think of the literal meaning behind your ideas, for example ‘How will it work’ and ‘Who is it aimed for?’

To be successful and reach your full creative potential it is essential to know how the brain works on both.

Using the theory that ‘The right side of the brain is a child at play.” And “The left side of the brain is an accountant.”











Information Source



























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