Interpretation
Zeitgeist
Definition - ‘The Zeitgeist (spirit of the age or spirit of the time) is the intellectual fashion or dominant school of thought which typifies and influences the culture of a period’.
Definition - ‘The Zeitgeist (spirit of the age or spirit of the time) is the intellectual fashion or dominant school of thought which typifies and influences the culture of a period’.
A
great example of this is if we look at Alice in Wonderland, created by
Photographer Lewis Carroll, the pen name for Charles Lutwidge Dodgson. The story has been recreated many times over
by many, in many different formats. From illustrations, films, to video games.
When
Tenniel first illustrated Alice in 1865 he created a quite fearsome character
with some use of childhood but an older version of what was to come later. His illustration was black and white and
quite dark in thought.
Racham
created a more child like character in 1907, which appeared to be more settled,
as was Britain. The print is more sophisticated with some colour but still
fairly limited. The animals appeared more realistic that previously with
Tenniel.
Moving
on to the 1920’s/30’s, Jessie Wilcox Smith, added more blondeness to Alice, The
character of the queen of hearts was more defined and more use of colour was
used.
The
Disney version of 1951, depicted a younger Alice, who is soft, smooth edged.
Alice was created for a mass audience. The animation was flat and in fuller
colour, which also had the softening effect. Sound was also included in this
version and Alice had a softly spoken English accent.
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| Disney Version |
In
1960 a version that reflected the drug culture of that period was created.
There was an intense use of colour, which depicted free love, peace, etc. the
distorted camera angle also linked to the cultural identity of the time.
Ralph
Steadman of 1967 had a more edgy and politically mirroring business man for the
Rabbit.
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| Steadman |
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| Steadman |
In
1988 Jan Svankmajer made a film, which was very influenced by eastern Europe.
Having originated from Czechoslovakia created a very dark and political
version. Very claustrophobic, it breaks down into a repressive film made by
stop motion animation.
Alice
the video game by American McGee is a very dark game in which Alice’s family is
burnt in a fire and the twisted game commences. Alice is all grown up so is
wonderland. Fairytale becomes a nightmare, toys became weapons and the insanity
begins.
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| McGee Game version |
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| Annie Leibowitz - Vogue |
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| Annie Leibowitz - Vogue |
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| Annie Leibowitz - Vogue |
Tim
Burton depicted his version in 2010 with a lot of technology. His perception in
every detail allowed his fantasy to be portrayed.
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| Tim Burton's Version of Alice |
Delivery
The
use of technology these days is immense with the use of I pads, websites,
IPhones, android Apps, Blogs, Social Networking such as Facebook and Twitter.
There is a whole world of delivery methods as well as the more traditional
ones.
Whether
it be illustration, graphics, animation, moving image or Photography, there is
no doubt that it will show your work to its full, and communicate your
delivery. With HD in most of these formats the clarity achieved is spectacular.
Delivery
of the website, blog etc., is vitally important to show your work to its best.
Using a sting to promote work is another great method.
There
is also the use of T shirts, badges stickers, flick books, magazines, fanzines.
Kate
Moross is a brilliant example of a designer delivering her work via tmblr, T shirts, posters ,cards, Google mural,
Twitter, shows etc.
With
Social networking they constantly have to be updated as do blogs, websites and
so on.
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| Kare Moross |
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| Kate Moross |
Sarah
Coleman does a mixture of self-initiated and commercially led projects. Calling
herself Inkymole illustration she can real off high profile clients such as,
Wall Street Journal in New York, Playboy, Tiffany, Starbucks, Crayola, Toyota,
Kellogg’s, Cadbury, Crabtree and Evelyn, Saatchi and Saatchi to mention a few.
There
is no doubt that getting yourself noticed and Delivery of your Work is an
Important way to progress and keep working, and finally be successful.
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| Sarah Coleman |
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| Sarah Coleman |
http://en.wikipedia.org/wiki/Alice_in_Wonderland_(2010_film)
http://www.ralphsteadmanartcollection.com/collection-view.asp?collection_urn=2
http://en.wikipedia.org/wiki/American_McGee's_Alice
http://www.katemoross.com
http://www.inkymole.com
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