Joanne Monk Photography: ITAP LECTURE 8

Bauhaus – A School in Germany, which combined crafts and the fine arts. The Bauhaus style became one of the most influential currents in modern architecture and modern design. It had a profound influence on subsequent developments in art architecture, graphic design, interior design, and typography.

Production

The worlds earliest dated book was produced in 400AD. It was printed with wood blocks onto paper. The Diamond Sutra, an Indian text translated from Sanskrit to Chinese, dates back to 868, although the full history remains unknown. It is thought that the first translation of the Diamond Sutra to Chinese, was made by the prolific translator Kumarajiva. He had a distinctive translation style, flowing in smoothness, reflecting his priortisation of conveying meaning.

In 1640 Stephen Daye of Cambridge Massachusetts, USA, printed the whole book of Psalms. It was the first book to be published in North America.

Another of America’s famous printers was Benjamin Franklin. He invented a method of Casting Type and making Ink, and the wooden screw press.

Etching is an intaglio process, illustrations had to be printed separately from the text and were “Tipped in” after the book was bound.

Task - When and How was the first ever book in Europe Printed?

The Gutenberg Bible also known as the 42 line Bible was the first major book printed with moveable type. It marked the start of the Gutenberg revolution and the age of the printed book in the west. It was widely praised for its highly aesthetic and artistic qualities, and its iconic status. It was written in Latin and has forty eight copies or substantial portions of the copies surviving. They are considered to be the most valuable books in the world. Although a complete copy has not been sold since 1978.

GutenBerg

Experts

Zuxana Licko is a typeface Designer based in San Francisco, but born in Bratislava, Czechoslovakia. Travelled to the US as a child she studied Architecture, Photography can Computer Programing, before gaining her degree in graphics.

Zuxana Licko

Dorothea Lange was an influential American Documentary photographer and photojournalist. born from 2^nd generation German immigrants to the US Known for her depression era work. Her photographs humanized the consequences of the great Depression and influenced the development of Documentary photography.

In 1945, Dorothea was invited by Ansel Adams to accept a position at the first fine art photography department at The California School of fine arts.

Dorethea Lange

Ansel Adams – an American photographer and environmentalist best known for his Black and white nature photos of the American west and yosimite national park. He developed the zone system as a way to determine proper exposure and adjust the contrast of the final

Ansel Adams

Task – Who is your favourite expert? Why? Produce a reasoned well written argument.

I have many favourite photographers for many different reasons. I have always loved David Bailey for the era of the 1960’s. He is a well exhibited Photographer. The fact he always stepped outside the box to get what he wanted. He pushed the boundaries and tried different techniques. He was and still is never afraid to try something new. He is the “godfather of Cool”