Joanne Monk Photography: ITAP LECTURE 4

The notion of ‘inspiration’ derives from constant inquiry, based on research, observation, recording and experimentation.

“If you start with nothing you have to invent everything from scratch”

“Research should be Braod and in –depth, enabling you to innovate, not imitate” – Mark Wigan – Thinking Visually 2006

"Those who do not want to imitate anything, produce nothing". - Salvador Dali.

An artist or creative becomes inspired by many different ways. They look at the world that surrounds them, taking in objects, music, film conversations, observations of all senses. Primary research comprises of creating your own research whether it be sketching or photographing ideas. Secondary research can involve use of the Internet, libraries or looking at past works to capture inspiration. Keeping journals of your Ideas, sketches and thoughts is key to remaining inspired as you can always reflect back for an inspiring boost, or use in a future project. Jill Calder, an artist uses sketchbooks and carries one everywhere she goes. Using Moleskine or Fabriano paper and mediums such as inks pens and paints, to record her thoughts, ideas and inspirations. Collecting is excellent for inspiring the mind, whether it is objects, leaflets, or as I do frequently photograph on my “iPhone”.

The notion of ‘inspiration’ derives from constant inquiry into everything we see or do — inspiration is all around us it is how we choose to use it.

“Inspiration does not come like a bolt, nor is it kinetic energy striving, but it comes to us slowly and quietly all the time” – Brenda Ueland

JILL CALDER - HEALTHCARE

JILL CALDER

JILL CALDER- SKETCHBOOK

An understanding and knowledge of ‘an audience’ can enhance and focus the communication.

To communicate the message correctly and effectively, an understanding of the target Audience is essential. To understand and establish a connection with the target audience the communicator would research not only into the project but also the necessities of the audience. The target audience for an item of work will never be everyone. The target will always be a certain group. This could be age, gender group, ethnic group or religion. The Wonderbra advert ‘”Hello Boys” would be targeted at the western world rather than a county such as Dubai where it would be extremely unacceptable to show near naked females due to their religious beliefs. So when a creative practitioner is creating an item of work, they must first observe the target audience along with their beliefs or preferences.